Design thinking — a powerful tool often associated with product design — has recently gained popularity.

At Big Rocket, we believe the potential applications of design thinking are much broader than is commonly recognized. It is a methodology that doesn’t merely address product design but enables continuous invention and improvement.

Design Thinking can transform businesses and solve problems in creative and effective ways. In fact, our operating methodology of innovation heavily relies design thinking concepts.

Our process at Big Rocket is centered around design thinking principles: Insights, Ideation, Experience, Testing, and Learning. We understand that design thinking is not a one-size-fits-all approach but a flexible methodology that can be applied to various challenges.

Design thinking requires full adoption and continuous commitment to change. When organizations commit, they can solve problems and drive transformative results. Businesses and organizations of all sizes can use design thinking frameworks to drive growth and innovation. Designers, product owners, marketers, and business leaders can champion design thinking inside their organizations to deliver results.