Have you ever wondered what life might be like if you jacked in the day job and started something on your terms? You’re not alone. It’s precisely this entrepreneurial itch that leads our team to create our newest handbook on the world of business. The Monocle Book of Entrepreneurs is published in September and distributed by Thames & Hudson and charts the journey of 100 ventures with credibility, charm, and something to teach the world. We benchmark the businesses making meaningful changes for themselves, their staff, and their customers (not “disruptors” or boring bedroom billionaires doing incomprehensible things on back-lit screens). On that note, not all businesses need to shake the stock market or be flipped every five minutes. There’s another value entirely in opening a long-dreamed-of B&B in the Alps or an eco-conscious fashion brand in a city where you can see the sea. What about building a brand you’d be proud to pass on to your children?
So whether you’re starting something modest or massive – to make things better, help revive a town or nail a niche – you have a simple decision to take. How should you balance your work and life? Profits and purpose? We can help. As a sneak peek between the covers of The Monocle Book of Entrepreneurs, here are seven case studies to help inspire, inform and maybe even nudge you into taking the next step. Remember, you can decide what success looks like.