Whether you make complex components or ice cream, are fully automated or bespoke, you need a brand that tells your story to potential customers before they pick up the phone.
The simple truth is this – companies that make products will be left in the dust by marketing savvy competitors. Building your brand will help you win client trust, give employees something to be proud of, and help set a standard for your vision.
The web has enabled everyone to find about about the companies that make their products. Building a strong brand, a powerful website, and a marketing platform that answers their questions and build confidence – before they click away.
'Branding' happens every time a human sees, thinks about, buys, uses, or recommends your product. Everything you do impacts your brand.
Big Rocket is a "Branding-First" agency; without a powerful, comprehensive, and defensible brand position, the rest of your marketing won't attract and retain today's marketing-savvy consumers.
Think about the opening moment of a sales conversation. Do you start selling hard? Or do you take a moment to get to know the person standing before you? The answer should be obvious. In reality, most business websites, which are often potential customers’ first interactions with your company, are gunning for a hard and fast sale.
But if you are like most companies, new clients often take months or years to close.
We believe in the power of using the everyday stories of who you and your company are to open the doors to powerful relationships.