If you think of developing your brand as creating a blueprint, building your Marketing Foundation consists of all the important projects that get you set up to market and run the business.
Once these marketing components are complete, companies can generally use them, or variations for years before starting over. For example, a great website should last years – all you need to do is occasionally add new products and services.
No, it’s not right for all situations.
There are a lot of reasons to use printed materials for your marketing in addition to your digital presence. Here are a few excellent reasons: