How can you create a story that resonates with your customers? What problems do they want to be solved and how can you solve them?
High-quality videos drive customer engagement, help optimize conversion rates, and ultimately drive business growth.
Your brand guide, also known as a brand guideline or brand book, acts as a blueprint for your company’s identity. These guidelines include your company’s history, message, values, mission statement, and personality. A brand guide also details some design elements for print and web appearances such as logo, logo placement, color palette, fonts, and more.
Social media can be a confusing labyrinth to navigate. There are tons of platforms to use, lots of different advice and not a lot of consistency in executions.
In web design, there may be dangers in going overboard with design elements that focus on the artistic aspects of the user experience, while neglecting more practical matters.
Influencer Marketing seems simple enough, doesn’t it? You get the right Instagram personalities, spend your budget getting the product in their hand and boom! You’re done!
Think you have your e-commerce game together? Guess again. We touched base with our Digital Analyst and asked her to share fifteen reasons she hates – not dislikes, hates – your e-commerce website.
No matter how hard you work on designing a brand logo, no matter how many focus groups tell you it’s just perfect, someone, somewhere, is going to hate it. Don’t worry. For every hater, there’s a lover and the attention is good. Trust us.
Marketing is the lifeblood of every successful business. The question is, which is the better option for your business’ marketing strategy?
Instagram is one of the most influential marketing tools that business owners underestimate.
It’s not easy to be a good marketer and stay in touch with your customers. Marketing changes quickly and it can be difficult to keep up with the latest tools and trends. There are so many demands on your time and resources, that big, ambitious goals may get lost as you deal with a barrage of little crisis.
“Contextual Commerce” is the idea that companies can seamlessly implement opportunities for consumers to buy into everyday activities and natural environments.
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, marketing, and product experience. When all aspects of the business are working well, the overall brand is likely to be healthy.
Brand storytelling is a foundation for powerful growth.
Marketing is a full-time job. No matter how skilled you or another employee might be at InDesign, SEO or writing in general, it takes time—a lot of time to develop strong marketing materials and strategy.
The world’s greatest brands still use print. In an age when glossy marketing catalogs are giving way to digital presentations and consumer brochures are bowing to company blogs and YouTube how-to videos, is there still a place in small business for print marketing?