Articles

What’s a Brand Guide? And Yes, You Need One!

Your brand guide, also known as a brand guideline or brand book, acts as a blueprint for your company’s identity. These guidelines include your company’s history, message, values, mission statement, and personality. A brand guide also details some design elements for print and web appearances such as logo, logo placement, color palette, fonts, and more.

HerbDoc

Beauty versus Practicality in Web Design

In web design, there may be dangers in going overboard with design elements that focus on the artistic aspects of the user experience, while neglecting more practical matters.

CEO on the phone

Everyone Is An Influencer

Influencer Marketing seems simple enough, doesn’t it? You get the right Instagram personalities, spend your budget getting the product in their hand and boom! You’re done!

…About Your E-Commerce

Think you have your e-commerce game together? Guess again. We touched base with our Digital Analyst and asked her to share fifteen reasons she hates – not dislikes, hates – your e-commerce website.

Logo Bashing Is Good For Your Brand

No matter how hard you work on designing a brand logo, no matter how many focus groups tell you it’s just perfect, someone, somewhere, is going to hate it. Don’t worry. For every hater, there’s a lover and the attention is good. Trust us.

Stop And Smell the Competition

It’s not easy to be a good marketer and stay in touch with your customers. Marketing changes quickly and it can be difficult to keep up with the latest tools and trends. There are so many demands on your time and resources, that big, ambitious goals may get lost as you deal with a barrage of little crisis.

Commerce In Context

“Contextual Commerce” is the idea that companies can seamlessly implement opportunities for consumers to buy into everyday activities and natural environments.

five African American women in their underwear

6 Ways A Powerful Brand Is Great For Business

A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, marketing, and product experience. When all aspects of the business are working well, the overall brand is likely to be healthy.

Print Marketing still works

Paper Is Awesome

The world’s greatest brands still use print. In an age when glossy marketing catalogs are giving way to digital presentations and consumer brochures are bowing to company blogs and YouTube how-to videos, is there still a place in small business for print marketing?